Your personal nutrition guide.When it comes to nutrition, there’s no one-size-fits-all approach. While at Koto, I worked closely with Foodvisor to reposition the company from a tech-driven calorie-tracking app to a personal nutrition guide.  A clearer picture.Foodvisor works with you, sharing inspiration, advice and personalised plans to help you get the results you want. I… Continue reading Foodvisor


Bringing a personal touch to bespoke jewellery. With workshops across central London and Manchester, Vashi makes creating bespoke and ethical jewellery accessible to everyone. Rather than picking something standard from behind a glass cabinet, Vashi customers can work hand-in-hand with the in-studio Makers to design and craft their pieces. Shaping real love.After running a workshop session… Continue reading Vashi


The most fun you can have on four wheels. For too long, car rental has meant long queues, mediocre options and hidden fees.  Powered by Jaguar Land Rover, THE OUT is a reimagining of what it means to rent a car — it’s a door-to-door service that delivers first-class cars to adventure-hungry people across the UK. … Continue reading The OUT

Star India

Telling the stories behind the stories.As India’s biggest broadcaster, Star has led the entertainment industry for over a decade, championing progressive storytelling, introducing new technology and driving social change with groundbreaking initiatives.  To match these incredible stories, Star needed a new website. A new platform to communicate what the company is all about beyond the… Continue reading Star India


A central point for remote teams.  Now more than ever people are embracing the new forms of teamwork. Slite is the definitive workspace for remote teams. Part knowledge base, part note taking tool, part project planner, Slite helps people say goodbye to endless meetings and Slack threads, and hello to a home for vibrant and richer… Continue reading Slite


Sharing the revelation of cultivated meat. With an abundance of new choices on our shelves, the alternative food market is growing by the day. Starting with their flagship foie gras, Gourmey is using innovative cell cultivation techniques to reimagine meat. I worked closely with the Gourmey team to articulate a brand strategic framework that would set… Continue reading Gourmey

Back Market

Rebels with a cause. Fired up by the huge quantities of e-waste produced as a result of our collective obsession with new tech – and the planned obsolescence of old devices – Back Market is challenging people to rethink their tech purchasing habits.  By uniting the world’s best refurbishers in an easy-to-use marketplace, partnering with manufacturers… Continue reading Back Market


Taking a neighbourhood spirit nationwide.  Shpock is a local marketplace app. Downloaded more than 50 million times across Europe, it’s the place to come to find great deals or get a great price. To build on its success, Shpock was breaking out of the neighbourhood to offer nationwide transactions. While focusing on tech and fashion items,… Continue reading Shpock

Depop Campaign

Making the world take notice. Following the success of the brand work, the DesignStudio team was asked to conceptualise and create Depop’s first ever global campaign. Starting with the community. As with our original brand project, where better to start than Depop’s own bottomless well of creativity — the community?  From y2k to your local haute couture… Continue reading Depop Campaign


From a marketplace to a mindset. Depop is the second-hand fashion marketplace where the world’s hyper-creative generation comes to discover unique items, connect with each other and express themselves. What makes Depop, Depop.While I was at DesignStudio, I led the strategic phase of the project — interviewing the internal team and users to fully understand what… Continue reading Depop