The original technology.
In partnership with Gingko Bioworks, Faber Futures were launching a first-of-its-kind brand for bioengineered garments and items.
This is living.
Part fashion, part technology, all new, I collaborated with the team at Faber Futures to create a rallying yet poetic manifesto that sets the tone and direction of the brand – capturing their journey towards biophilic living.
Search for the spellbinding.
Following the manifesto work, I created a new name to capture the supernatural yet earthly nature of the brand and its purpose. Slightly longer form, it breaks the conventions of monosyllabic names to reflect the curious and intriguing nature of the brand. I then crafted tone of voice guidance and messaging to build on the idea of radical collaboration and a sensory experience, beyond the science.