Category: Uncategorized

All sports for all people at all levels.Decathlon is the world’s third biggest sports company, with a revenue of over $15bn and 2000 stores worldwide. Its driving principle is that sport should be inclusive so it designs for all sports, all people and all levels.  The wonder of sport.I partnered with Wolff Olins to bring… Continue reading Decathlon

The original technology.In partnership with Gingko Bioworks, Faber Futures were launching a first-of-its-kind brand for bioengineered garments and items. This is living.Part fashion, part technology, all new, I collaborated with the team at Faber Futures to create a rallying yet poetic manifesto that sets the tone and direction of the brand – capturing their journey… Continue reading NPOL

Powering the hybrid world.Born in 2020 as the world pivoted to remote working, Claap is an asynchronous work tool that makes it quicker and easier to share work, get feedback and collaborate in a truly decentralised way. Built for decision-making.Armed with a new strategy about creating a ‘new decision-making system to power the hybrid world’,… Continue reading Claap

Your personal nutrition guide.When it comes to nutrition, there’s no one-size-fits-all approach. While at Koto, I worked closely with Foodvisor to reposition the company from a tech-driven calorie-tracking app to a personal nutrition guide.  A clearer picture.Foodvisor works with you, sharing inspiration, advice and personalised plans to help you get the results you want. I… Continue reading Foodvisor

Bringing a personal touch to bespoke jewellery. With workshops across central London and Manchester, Vashi makes creating bespoke and ethical jewellery accessible to everyone. Rather than picking something standard from behind a glass cabinet, Vashi customers can work hand-in-hand with the in-studio Makers to design and craft their pieces. Shaping real love.After running a workshop session… Continue reading Vashi

The most fun you can have on four wheels. For too long, car rental has meant long queues, mediocre options and hidden fees.  Powered by Jaguar Land Rover, THE OUT is a reimagining of what it means to rent a car — it’s a door-to-door service that delivers first-class cars to adventure-hungry people across the UK. … Continue reading The OUT

Telling the stories behind the stories.As India’s biggest broadcaster, Star has led the entertainment industry for over a decade, championing progressive storytelling, introducing new technology and driving social change with groundbreaking initiatives.  To match these incredible stories, Star needed a new website. A new platform to communicate what the company is all about beyond the… Continue reading Star India

A central point for remote teams.  Now more than ever people are embracing the new forms of teamwork. Slite is the definitive workspace for remote teams. Part knowledge base, part note taking tool, part project planner, Slite helps people say goodbye to endless meetings and Slack threads, and hello to a home for vibrant and richer… Continue reading Slite

Sharing the revelation of cultivated meat. With an abundance of new choices on our shelves, the alternative food market is growing by the day. Starting with their flagship foie gras, Gourmey is using innovative cell cultivation techniques to reimagine meat. I worked closely with the Gourmey team to articulate a brand strategic framework that would set… Continue reading Gourmey

Rebels with a cause. Fired up by the huge quantities of e-waste produced as a result of our collective obsession with new tech – and the planned obsolescence of old devices – Back Market is challenging people to rethink their tech purchasing habits.  By uniting the world’s best refurbishers in an easy-to-use marketplace, partnering with manufacturers… Continue reading Back Market